China Tea

Under the policy background of rural revitalization and the integrated development of the primary, secondary and tertiary industries, the tea-culture-tourism integration has become the core path for the transformation and upgrading of the traditional tea industry and its realization of high-quality development. Wangcheng District in Changsha City boasts high-quality tea industry resources, a rich cultural and tourism heritage, and favourable geographical conditions. Relying on technological empowerment, the district has initially established an integrated development system of "tea industry +tourism + rural revitalization", becoming a typical model for the transformation and upgrading of regional characteristic agriculture. Based on the core connotation of the integration of tea culture and tourism, this article systematically analyzed the current development status and resource advantages of the tea industry in Wangcheng District. It deeply sorted out the practical problems existing in the process of industrial integration, such as single business format, insufficient brand potential, short industrial chain, and weak talent reserve. Combined with the actual development of the region, from six dimensions including business model innovation, brand building, industrial chain upgrading, technological empowerment,talent cultivation, and mechanism improvement, a high-quality development path suitable for the tea industry in Wangcheng District was proposed, providing theoretical references and practical lessons for the in-depth integration of regional tea culture and tourism, the quality improvement and efficiency enhancement of the tea industry, and the comprehensive revitalization of rural areas.